How To Perform SEO
Search Engine Optimization (SEO), is the process in which steps are taken to improve your web presence and to ensure that your website is placed higher in search engine results than competing sites. Google, Yahoo and MSN each have a big hold on the majority of searches performed on the Internet. Since Google has the largest market share in search; it is advisable to gear all SEO tips toward them.
First, it’s best to point out that there are two main types of search results: organic, and paid. Getting your website listed on the first page of search results is critical. Studies show that over 80% of search engine users will not browse past page 2 of search results, let alone page 1. One method to achieve this high placement is possible by paying for PPC (Pay per Click) advertising campaigns, such as Yahoo! sponsored search and Google Adwords. If you outbid other competing sites, the search engine will automatically place your website on the first page in the 'sponsored ads' section.
Getting your website on the first page in organic search results however is much more complicated and will require more time. However, this often leads to long-term increased traffic better conversion for your business.
The first step to achieve such visibility on the web is to ensure that search engines have properly indexed your site. While Google does this automatically, it sometimes can take a bit of time. Instead, you can manually submit your site to search engines.
Give Your Site A Good Structure
Search engines are always looking to weed out junk sites from the authentic ones. Having valid navigational pages such as Contact Us, About Us, FAQs etc. are important indications of a good site. A good structure also makes it easier for search engines to crawl your site, thereby generating more rank in searches.
This is the most important step in SEO. Keywords are the phrases or words user's type into search engine when looking for certain products, services, or information. It is important to identify the relevant keywords in your niche market and use them naturally in your content. Keyword optimization includes using them in your content, titles, meta tags, and page URL’s.
Having A Presentable Landing Page
This page, commonly referred to as the homepage, usually ranks highest in search engine results and users are likely to be directed to this page. It’s best advised to give this page a higher priority when creating content and structuring it since search engines often give your site a certain value based on the contents of this page. Use as many relevant keywords on this page as possible.
Create Fresh, Interesting Content
Creating content that has the right keywords in them, can effectively convey your message, and will appeal to visitors. It can of course be quite a challenge to find the right balance. Content is the most important thing on a site, and should never be overlooked. This is what people and indeed search engines look for on a regular basis. Periodically generating fresh content increases the number of relevant keywords on your site and search engines often respond accordingly by placing it higher in search results. However, avoid changing your main pages it is absolutely necessary.
Create A Social Presence
Social media is a great way of building your reputation. It can also help you keep in touch with your consumers/ customers. Sharing links to sites can also contribute to your search engine rankings since Google also tracks them thanks to the latest update.
Search engine optimization is just one in a set of tools needed to promote your website. There are many other online marketing guidelines you have to follow to guarantee the success of your ventures.