Social Media Marketing (SMM) means marketing not only through a few core networks like Facebook and Twitter, but on many other social networks with large amounts of users such as Google+, YouTube, Digg, Reddit, Delicious, Pinterest and more. Through the use of social aspects on the Internet, social media marketing allows you to interact with your audience on a more personalized and dynamic level than it does traditional marketing. This in turn creates more social backlinks and improves your ranking on all major search engines.
The development of a strategy for your company’s presence on social networking sites is simple. This often include writing blog posts on a corporate blog, creating social bookmarks, increasing number of subscribers, gaining a significant amount of Google+ likes (+1) or Facebook likes, creating a full-fledged advertising campaign and sharing that content between networks, encompassing other blogs, creating branded accounts, and advertising social media posts and viral videos on YouTube.
Promoting On Social Networks
There are many ways to promote your site and help gain a presence in different networks in today’s ever-growing social media market. One of the most popular - is the creation and promotion of branded pages and content through mainstream content sharing networks. The advantages of this method over conventional advertising online is obvious:
- Little to no cost in advertising
- The ability to target a more diverse audience and help gain exposure
- Increase brand awareness to a larger audience
- Help build loyalty through existing / potential clients
- Effective method to increase the amount of backlinks from social websites
Social Media Marketing is a great way to increase traffic to your business and gain quality-targeted traffic. To better utilize this, on-site optimization work is required. SMO (Social Media Optimization) includes: plug-in installation of various social networking sites, such as "Like", "+1", "Follow", "Comments" etc. on main pages of your site, integration of social networks for better content sharing, and more. Integrating social on your site will also allow you to share your content and communicate with your followers as a whole, and can even help in delivering promotions through contests and giveaways through your followers networks. Our team of experts will design an individual SMM plan to cater to your business needs and will be there to guide you every step of the way.